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Many records were set this year at AgroTechniek Holland (ATH) and GroenTechniek Holland (GTH). “Never before has there been such great interest in participating in our Fedecom trade shows. Some 300 participating companies are presenting 5,000 new tractors, machines, and tools from a record number of over 600 brands. It will be our largest agricultural and landscaping trade show to date,” said trade show manager Willem Bierema.

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Why participate?

Reach thousands of industry decision makers, generate concrete leads and make a demonstrable impact on your sales goals - even months before the trade show. Trade show participation is a marketing campaign in itself from the moment of registration - with 9 months of visibility, aimed at your specific target group, as well as dealer activation. We make sure you are seen, heard and found.

Early registration gives you access to the fairs' marketing channels, leading pavilions and visibility ahead of your competition. Don't wait too long: the best locations and theme spots are quickly given away.

Meet not only customers, but also policy makers, buyers and the complete top of Agro & Groen Nederland. One place, four days, endless contact moments, impressions and handshakes.

Profile your company as a supplier of innovative, reliable, sustainable and/or autonomous technology. Let visitors experience live what your company, products and innovations mean for the future of the sector and their own.

More than 50,000 trade visitors and months of visibility online and in the media. Participating in ATH & GTH 2026 is not a choice - it is a strategic move for any brand that also wants to play a role in the sector(s) in the future.