About Fedecom Fairs

Fedecom Fairs and our trade shows

Fedecom organizes its own trade fairs through Fedecom Fairs B.V., a wholly owned subsidiary of the trade association. By acting as both owner and organizer, Fedecom can tailor the fairs entirely to the interests and needs of its members and the sector.

The trade shows offer members a unique platform to present their innovations, products, and services directly to end users. At the same time, the trade shows serve as a meeting place where entrepreneurs, suppliers, educational institutions, government agencies, and other stakeholders can come together, share knowledge, and collaborate on the future of the sector.

In addition, the trade shows play an important role in raising the profile of the mechanization sector. They showcase to other industries, policymakers, and politicians the latest innovations and developments, as well as the sector’s contributions to issues such as sustainability, digitization, food production, and emissions reduction.

With the trade fairs AgroTechniek Holland and GroenTechniek Holland , Fedecom has been organizing leading events for many years that are entirely dedicated to the sector.

Precisely because Fedecom organizes the trade shows itself, they remain a powerful tool for knowledge sharing, innovation, advocacy, and connecting members, customers, and societal partners. This makes the trade shows the prime example of an activity organized by and for the members.

The trade show team can be reached at info@fedecomfairs.nl and by phone at 038 – 4223440.

More information about the Fedecom trade association can be found at www.fedecom.nl

Since 2010, we have welcomed approximately 450,000 professionals from the agricultural and green sectors to the 15 trade shows we have organized through 2024.

AgroTechniek Holland

The organization of the national trade fair AgroTechniek Holland started in 2010. Once every two years in September, the outdoor trade fair is organized at the Walibi event site, in which about 500 brands (check with our other publications!) participate and which attracts about 50,000 visitors per edition during the 4 exhibition days. The exhibitor field consists of manufacturers, importers or dealers of arable and livestock technology and the visitor group consists of livestock farmers, arable farmers and contractors. From its first edition, it has been the largest agricultural event in the Netherlands and has partnerships with all relevant industry associations and trade media. Since 2022, the trade fair GroenTechniek Holland has been organized simultaneously.

GroenTechniek Holland

In 2013, the second trade fair title GroenTechniek Holland was launched. This fair title is also organized once every two years in September. The fair is organized for companies and professionals active in the green/grey sector. About 450 brands (check with our other expressions) can be seen at the fair which attracted about 17,000 visitors in the last independent edition in 2019. The visitor group

consists of gardeners, municipal workers, contractors & contractors and professionals active in the golf, sports and recreation sectors. Because the fair is organized outdoors, in addition to the static exhibition of machines, the machines can also be demonstrated. Since 2022, the fair AgroTechniek Holland has been organized simultaneously.

Meet the team


The core team is the driving force for the organization and renewal of AgroTechniek Holland and GroenTechniek Holland. Almost every member has been involved in the organization of these Fedecom fairs since 2010 and was previously active in the fairs and events sector such as AgroVak and LandbouwRAI. This combined with knowledge & affinity of both sectors, eye for detail and love for the trade, we work on fairs that inspire, connect and strengthen.

These are the people who organize the Fedecom fairs.

Willem Bierema

General Trade Fair Matters
bierema@fedecomfairs.nl

Jan Gerard Cuperus

Head of Production
cuperus@fedecomfairs.nl

Rachel Roodveldt

Projects & Exhibitions
roodveldt@fedecomfairs.nl

Ingrid Looijmans

Press & PR
looijmans@fedecomfairs.nl

Matthijs Vrieling

Sales & production
vrieling@fedecomfairs.nl

Press releases

Find all press releases below and on Fedecom Fairs News